How to repurpose one clip for five platforms

Start from the highest-quality source

Every re-encode loses detail. Begin with your original export, or download your own post at the best resolution available, then do all your edits from that file.

Reframe for each feed

TikTok, Reels and Shorts all reward full-screen vertical video. X and LinkedIn still show horizontal and square video well in the feed. Keep the subject inside the centre third of the frame so a 9:16 crop and a 1:1 crop both work.

Write captions per network

The same caption rarely works everywhere. X counts characters strictly, LinkedIn rewards a clear first line, Instagram lets hashtags do discovery work, and YouTube uses the first line as the title. Write a short core message, then adapt it.

Stagger the schedule

Publishing everywhere in the same minute splits your attention when comments arrive. Spread posts across the day so you can reply to each audience while the post is fresh.

Watch what actually works

Compare views and saves per network after a week. Double down on the formats your audience finishes, and cut the ones they scroll past.